KLINIKÉ STOCKHOLM

Logo Design
Identity
Naming
Art-Direction
Interior
Website

Klinikē Stockholm is a laser clinic in the heart of Stockholm. The founder, Johanna, contacted us to come up with a name, develop a logo, design the interior of her space and also design and develop a website.

For the name, Johanna asked us to work with the word ‘klinik’ (swedish for clinic) as is really captures the role and purpose of the business. By taking inspiration from the origin of the word, we found that the word derived from the greek word ‘klīnikē’ (the feminine form of ‘klinikos’). We thought this was a wonderful historic reference and also similar to the swedish word ‘klinik’. So we simply added an ē at the end as a reference back to the origin of the word and also to beauty itself.

Photographer: Kristian Holmström
Model: Olivia Danielewicz
Styling: Anna-Maria Moév
Body painting: Andrea Norden